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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Love matte printing and matted albums? If your answer's yes you'll love that our Smooth Matte stock is now available in the Overlay Matted range. We already offer a range of beautiful print options in Overlay Matted, including Silver Halide Lustre and Tintoretto, but we know Smooth Matte will be just as popular. Smooth Matte offers that desirable Fine Art look — but being offset printed it's more affordable and more durable than inkjet printing. (If you'd prefer a textured "water-colour" finish go with the ever-popular Tintoretto.) Smooth Matte is available right now through To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

Flushmounts are our most popular albums, but we get two requests regularly — more pages and less confusion! So, amongst other things, we’re simplifying the range and adding new thin pages. Watch out for the release announcements, and the introductory offers. Here’s what we’ll be offering in Flushmount: — All album sizes (including new 9x9 and 12x9, which we expect to introduce in the New Year —they’re already a hit in Studio Albums). — All our cover and upgrade options. — Heavy, medium and thin pages (for up to 30, 45 and 60 pages). — Three To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

There's something so special about homestyle photoshoots. I love how they capture the people in the photographs – this one of Libby, Katie and Bradley by Megan Graham is no exception. When we spoke to Megan about the album she responded with, "Libby was so photogenic, and Katie and Bradley were awesome to photograph first thing on a Saturday morning! We were under the watchful eye of their cat Ed the entire time, who made sure we looked after little Libby. It was such a fun session."  Katie and Bradley ' chose an 8x8 portrait album with a simple Carbon Buckram To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment